An App on Lens is an onchain entity with a distinct identity and customizable settings. Developers can set metadata that describes the app, including images and descriptions, enhancing its presence within the network. Apps can specify which graphs they use, effectively defining the social network or audience they cater to. They can also manage feeds by adding multiple feeds and setting a default, allowing for organized content distribution tailored to their users.

Moreover, apps can determine the namespace registries they utilize, ensuring consistent user identities within their platform. Administrative control is robust, with options to add or remove admins who can adjust app settings. To enhance user experience, apps can set up sponsorships that cover gas fees for users, facilitating seamless interaction. They can also associate with specific communities, integrating communal features and fostering engagement.