The Graph represents the network of connections between accounts, such as follows and unfollows, within the Lens protocol. Both global and app-level graphs can be deployed as onchain contracts, allowing applications to build and manage their own audience. This enables apps to create tailored social experiences, defining how users interact within their platform.

Administrators can add custom rules to their graphs using the modular rule system. For example, they might require users to own a specific NFT to establish connections within the graph. Metadata settings help describe the graph's purpose and context. Additionally, accounts can set personal graph rules, adding another layer of customization and control over their social interactions.